In a previous post I discussed the importance of interlinking your blog posts. I also shared that it is necessary to go back and make sure past posts are linked to your most recent posts and vis-versa. This can be complicated to do if you are not keeping track of your blog posts. Remember, you never know where someone is going to land on your blog. It will not always be on your homepage so you want to be sure that once a reader finds your blog they can easily navigate. Here are 3 tips to help you in this process:
Refresh your links every 3 months
Every 3 months review your past posts and refresh any links that you need to connect to your most recent blog posts and any current posts that are related to older posts that need to be linked. Doing this 4 times a year will ensure that your interlinks throughout your blog posts are updated and ensure everything is linked together. Remember the key is to keep readers on your site for as long as possible. Anytime you mention a past blog post you should ALWAYS link to it. Then go to that same past blog post and link it to the current one.
Use blog categories and tags
In addition to interlinking related blog posts, make sure you are using categories and tags. I always tell bloggers to be very intentional about the categories you choose. Make a list of all the categories of topics you typically blog about and stick to those themes. Incorporate tags in all your posts to help with SEO. A tag is a keyword attached to your post. Try to use the same keywords with related blog posts. Using both of these will help keep your blog organized and allow your audience to easily understand the purpose of your blog.
Keep a track of all your posts outside of your blog
The key to ensuring that your blog posts are interlinked and your hyperlinks are current, is to remember what you have blogged about in the past. If you only have 10 blog posts it is easy to remember which posts are similar and should be connected. However, once you start growing your blog and you have 50 to 100 blog posts it will be more difficult to remember. Keep a chart, notes, or outline of all your posts so you can easily reference it as needed. Or.... use my Editorial Checklist Planner to plan out your posts and then you will already have a record to go back to.
When was the last time you refreshed the links throughout your blog posts?